BT

Overview:

Working with the Saatchi & Saatchi team on the launch of the Premier League season for BT Sport, this campaign involved using cutting edge MRI neuroscience to test whether fans ‘truly believed their own predictions’. I was tasked with developing designs using initial concepts, creating MRI-style imagery to represent all 20 teams used in the study. The assets were then implemented across a full range of OOH, press, online and social assets.