Diversability

Overview:

Diversability is an initiative helping people living with disabilities to ease the extra financial pressures they experience day to day. Using online codes they can access exclusive discounts from a range of retail and financial brands. I initially created the brand to represent a theme of ‘unity amongst difference’; each coloured shard representing how we’re all unique, regardless of ability or needs. I later evolved the brand further, creating brand guidelines and messaging that was implemented across editorial, events and online platforms.