EE

Overview:

Saatchi & Saatchi worked with EE to develop Hope United, a campaign tackling online sexist hate towards women in football. Using key visuals, I was tasked with bringing Hope United to both the Women’s Euros and World Cup stages. Developing many creative routes, I then worked with the team to execute a multi-platform rollout, targeting, print, digital and social channels in the run-up to the events.